Now, the Social Media Optimization (SMO) is used to increase the outlet, Communities and to generate the publicity. This is to increase the awareness among the public about the product or service brand or an event. Now, the different type of social media includes the Social News, Bookmarking Sites, RSS feeds as well as the Social Networking sites. And, the Social Networking sites also include the Youtube, Facebook, Twitter and blogging site. Now, the Social Media Optimization is quite similar to the Search Engine Optimization. But in SEO the ultimate goal is to get the web traffic and also make the website found in the search. And the SMO works in optimizing the website and its content. So, that it will encourage its users or visitor to use and share the links of the website in the social media and other networking sites. Here the Social Media Optimization also includes the Software tools. And these tools can automate the total process. And this also includes the website experts, who can undertake this method for their clients.